Sometimes when consulting with clients, we find marketing pieces that need a little adjustment. For the most part, businesses come to us looking to build their brand and increase their name recognition as a leader in their field.
While we agree that this can be important…to some degree, most of our clients don’t have the resources to invest hundreds of thousands of dollars in a branding and name recognition campaign; not to mention the length-of-time factor that it takes for people to begin to develop recognition and awareness of the brand and/or name of the business.
What sounds better? Option 1, waiting around for people to start to associate the color fuchsia with your business logo (as with branding)? Or option 2, placing an advertisement in a print ad with a free offer for people to call a 24 hour free recorded message…where the phone system captures caller information, so you generate steady, automated leads for your follow up, even if your employees are not there to answer the call?
Option two sounds a whole lot better to us also!
Need Immediate Results?
Most businesses want it now, so that’s why the Marshall Marketing Team offers our media design services that focus in on two specialized areas.
- Accountability – We believe that every piece of media advertising must have accountability. We achieve accountability through tracking systems that give you the power to monitor your return on investment on your media advertising. In other words, you’ll know which of your media ads bring in the highest returns and which ones fail to convert at all.
- Action – Instead of focusing just on the branding of your business, we really spotlight your unique selling proposition and free offer. By providing your free offer in media, you generate leads, and your unique selling proposition converts those leads into sales!
The best way to learn whether our media design services are for you is to give us a call. Just pick up the phone and call us toll free at 1-888-422-1077 for your free, no obligation, 30 minute consultation.